The Grind:
CNN’s ratings are on track to end its February viewership with the smallest audience in the 25-to-54 age demographic since June of 2014.
The New York Post reports, “Under CNN boss Chris Licht, the network has slumped” and the Don Lemon-led CNN This Morning is set to end February with its lowest 25-to-54 age viewership since the show launched in November, after Lemon was ousted from his former primetime slot. In the first 24 days of February, the morning show averaged 361,000 total viewers.
The Details:
CNN’s former morning program, New Day, garnered an average of 430,000 viewers per day. The new show, hosted by Lemon, Poppy Harlow,and Kaitlan Collins, averaged 16 percent lower than the older show, which was canceled due to low ratings.
According to The Post Millennial, after Lemon was temporarily removed from his morning gig in February after saying Nikki Haley was not a woman “in her prime,” the show did jump a small 5 percent in viewers.
In the 25-to-54 demo, a coveted age group for advertisers, CNN This Morning only received 3,000 viewer, 13 percent lower than the canceled New Day.
Fox News reports, the CNN programs Wolf Blitzer’s Situation Room, The Lead with Jake Tapper, and Anderson Cooper 360 are all set to garner the same small numbers in the 25-to-54 demo since June 2014. The Situation Room and The Lead with Jake Tapper are expected to lose 40 percent of the demo.
John King’s Inside Politics is on pace to yield its least viewed ratings in that demo since August 2005. Read more…