American Culture Business and Economy

Coca-Cola’s Racial Hiring Scheme Lands Them in Court

The Grind:
The massive soda company Coca-Cola is facing a challenge to its internal efforts to force diversity on law firms that are contracted to work for it, as reported by the Washington Free Beacon.

In January, Coca-Cola announced an initiative that would target law firms contracted to work on behalf of the company, wherein all firms would be hit with a 30 percent reduction in their overall payment unless 30 percent of that firm’s workforce was “diverse.” Of those 30 percent, 15 percent had to be black.

The Details:
This incident is not the first time that Coca-Cola has faced backlash after internal policies were revealed to negatively impact White people. In February, an insider with the company leaked materials from an internal training session which explicitly asked employees to “be less White,” with little explanation of what exactly “being White” means. Read more…

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