The Grind:
Go woke, go broke? Sure looks like it. Bud Light’s sales went into a nosedive immediately after the brand decided to showcase fake woman Dylan Mulvaney as its frontman, and the exodus shows no sign of slowing down. Now even other Anheuser-Busch brands are seeing sales declines, as the American people continue to register their disgust with being forced to accept and validate the trans madness even when all they wanted to do was grab a cold one.
The New York Post reported the good news on Tuesday: Anheuser-Busch’s dalliance with the pretend woman could wind up costing it billions of dollars in revenue. Bud Light earned $4.8 billion last year, with Modelo Especial raking in $3.75 billion, Michelob Ultra $3.3 billion, and Budweiser $1.83 billion. But so far this year, “Bud Light and Budweiser are the only top 10 US beers whose sales have dropped, with declines of 3% and 0.4%, respectively.”
The Details:
The Post explained that “nationwide retail sales of Bud Light were down 23.4% versus a year ago in the week of April 29 – worse than the 21.4% decline it suffered a week earlier, according to Bump Williams Consulting and NielsenIQ data.” Hey, that’s terrific! Patriots can celebrate by popping open a… Yuengling.
And that wasn’t all the good news, either. The Post added, “Meanwhile, as beer drinkers discover how many other beer brands fall under the Anheuser-Busch umbrella, the backlash is widening, according to the fresh data.” Even “Anheuser-Busch’s smaller US brands also got dinged, with its Natural Light brand down 5.2% and its Busch Light seeing a 1.8% drop.” Marvelous.
According to the Post, the hemorrhaging is just increasing: “The company’s flagship Budweiser brand took an 11.4% sales hit for the week ended April 29. Sales of Bud’s Michelob Ultra brand – the third-biggest-selling in the US behind No. 1 Bud Light and No. 2 Modelo Especial – were down 4.4%, according to Bump Williams data.” Bump Williams himself summed it up: “It’s not just a Bud Light issue. It’s an Anheuser-Busch portfolio problem now. If Bud Light doesn’t fix its trend by the end of this month, it will continue to lose market share because it will lose Memorial Day. That kicks off the summer season. There has to be a sense of urgency for InBev to correct these trends.” Read more…